News
Makeup or Grooming? Why More Men Are Quietly Using Tinted Moisturizer
More men are embracing grooming products that once lived in the makeup aisle, and leading the charge is tinted moisturizer.
5 Reasons Men's Makeup Is Trending in 2025
In 2025, masculinity has become more inclusive, expressive, and confidence-driven than ever before. Men are no longer confined to old norms—grooming, self-care, and even makeup now tie directly to personal empowerment.
Men’s Tinted Moisturizer: What It Is, How to Use It, and Why It’s Not Makeup
There was a time when skincare and cosmetic products were viewed as strictly women's territory. But the tides have turned. More men are investing in their appearance—and not just with...
Men’s Concealer: Why It's Becoming a Staple In Men's Grooming Routines. Everything You Need to Know.
Guys, concealer isn’t just for women anymore. If you’re new to it, you might be wondering: What exactly is men’s concealer? How is it different from the stuff women use? And why should it be a staple in your grooming routine?
The Benefits of Red Light Therapy Masks for Men
In the realm of skincare, red light therapy masks have emerged as a game-changer, particularly for men seeking to enhance their skin's appearance and health. Addressing issues like hyperpigmentation, fine...
Basics: Skin Care Routine for Men
In the ever-evolving world of grooming, skincare has become an essential aspect of men's daily routines. No longer considered just a woman's domain, a proper skincare regimen can lead to...
What is Hyperpigmentation in Men and How Do We Get It?
Hyperpigmentation is a common skin condition that affects people of all genders and skin types. It is characterized by the darkening of certain areas of the skin due to an...